As a luxury brand, Chanel's perfume is a specialty product. Chanel has their own specific way of marketing according to strategy, advertising, retailing, and products. There are variety product line of Chanel perfume for different target consumer, most of consumers buy the perfume for the branding. Chanel perfumer list the ingredients on the packing of Chanel products. All Chanel makeup and skincare products are tested by dermatologists and ophthalmologists to ensure that they're hypoallergenic, and safe for people who have sensitive skin or wear contacts. Women buy the Chanel because it's creditable.
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