Advertising, Public Relations and Sales Promotion

Chanel advertising at magazines, television commercials billboards which can see all around the world.  Chanel spends millions of dollars in advertising every year.  They invite stars to their fashion show and wear their collections.  The advertisement usually advertised in higher consumption place which only target toward people who can afford their product.  In order to keep the value of products, Chanel never do the sales.  The only promotion is some samples from the store.