Marketing research is important for every business, it can enable the company to identify target consumer, find out what they think about company's ideas, products or brand and gather insights to help company target the right market.
The marketing research problem is information oriented. It involves determining what information is needed and how that information can be obtained efficiently and effectively. Secondary data previously collected for any purpose other than the on at hand. After collecting the data, the marketing researcher proceeds to the next step in the research process: data analysis. The purpose of this analysis is to interpret and draw conclusions from the mass of collected data. After data analysis has been completed,the researcher must prepare the report and communicate the conclusions and recommendations to management. This id a key step in the process. The final step in the marketing research process id to follow up. The researcher should determine why management did or did not carry out the recommendations in the report.
No comments:
Post a Comment