Product Concepts

As a luxury brand, Chanel's perfume is a specialty product.  Chanel has their own specific way of marketing according to strategy, advertising, retailing, and products.  There are variety product line of Chanel perfume for different target consumer, most of consumers buy the perfume for the branding.    Chanel perfumer list the ingredients on the packing of Chanel products.    All Chanel makeup and skincare products are tested by dermatologists and ophthalmologists to ensure that they're hypoallergenic, and safe for people who have sensitive skin or wear contacts.  Women buy the Chanel because it's creditable.

Marketing Research

Marketing research is important for every business,  it can enable the company to identify target consumer, find out what they think about company's ideas, products or brand and gather insights to help company target the right market.

The marketing research problem is information oriented.  It involves determining what information is needed and how that information can be obtained efficiently and effectively.  Secondary data previously collected for any purpose other than the on at hand.  After collecting the data, the marketing researcher proceeds to the next step in the research process: data analysis.  The purpose of this analysis is to interpret and draw conclusions from the mass of collected data.  After data analysis has been completed,the researcher must prepare the report and communicate the conclusions and recommendations to management.  This id a key step in the process.  The final step in the marketing research process id to follow up.  The researcher should determine why management did or did not carry out the recommendations in the report.

Advertising, Public Relations and Sales Promotion

Chanel advertising at magazines, television commercials billboards which can see all around the world.  Chanel spends millions of dollars in advertising every year.  They invite stars to their fashion show and wear their collections.  The advertisement usually advertised in higher consumption place which only target toward people who can afford their product.  In order to keep the value of products, Chanel never do the sales.  The only promotion is some samples from the store.  

Service and Nonprofit Organization

A nonprofit organization is an organization that uses surplus revenues to archive its goals rather year distributing them as profit.

As a big company, Chanel make billions dollar each year.  However, they also providing million dollars in philanthropic work. Coco Chanel once said, “In order to be irreplaceable, one must always be different.” Indeed, for better than any show produced during Fashion Week, the Chanel Pour le Temps Charity Fashion Show is one of the most anticipated events of the year.