Produce: Chanel products with highly costly to appeal more, ling plaid Kang Peng series, with the words on behalf of the double C, the distinctive flavor of jasmine, both for its products unique style, distinctive and do not break vogue elegant lasting appeal. bring heir lovers brings a feeling of fashion and vanity, add a double benefit for using Chanel products.
Price: Chanel is the international famous brand, its pricing strategy is based solely on its high quality and high quality image is made, the high price is also the strategy.
For example, the price of two countries of Chanel No.5 are:
USA: 130 usd/3.4oz
China: 1000 yuan/3.4oz
In USA, Chanel perfume belongs to intermediate consumption; But in China belongs to the luxury goods.
Place: In terms of the choice of site, to comply with its positioning，Chanel only on the place which are upscale department stores and the commercial center.
Promotion: Chanel is the international famous brand with a history of decades, basically do not do sales promotion. Occasionally do the billboards in fashion magazines such as Elle, Vogue.
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