Chanel Company has different products, perfume is one of the most famous product, As a luxury brand, its market target consumption group is elegant, fashionable women, which have consumption ability, Because of customer focus, In marketing, Chanel if more focus on leading the fashion, with the fashion crowd to lead the public praise.
Products have a good core competitive points, also need to use quality to support it, will promote the the sale of products for a long time. In 20th century, the famous American actress Marilyn Monroe reveals the secrets of her unique sexy charm when she said:"I only wear Chanel No.5." A seemingly ordinary words, but says the Chanel perfume's exquisite modulation techniques and the unique appeal.
In Chanel Company, all the perfume id not step-by-step follow the production routine, but to fully mobilize the deployment's the smell of perfume coordinator, see, touch, hear, taste to feel the and experience the products, to create products with all the mind. In 1986, Chanel No.5 EAU was created by the Jacques Polge. To deduce the feminine's elegant and beauty with a new method. It also laid a solid foundation of Chanel Perfume's high quality.
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