Advertising Strategy

Advertising is the main carrier of the independent brand image and promote the product sales.  Any company would focus on advertising, advertising communication,  The degree of the effect of advertising design, advertising media choice appropriate or not, the number of ads and the cycle would effect the product is good or bad.

Chanel perfume focus on the visual of terminal, the goal is to let feminine know the perfume is not used to shade the body odor, show their own fashion, but rather becomes a tool reflect their own unique taste, people can even with Chanel perfume to distinguish between individual and individual. Chanel perfume's sales don't use the general sales way like pursue the easy way to consumers to purchase, in contrast to the appropriate control of its sale, consciously control the consumer groups in sales promotion, let the consumers to produce a "daughter is hard to find" eager shopping psychology.

Chanel perfume media plan is to make consumers from never learned to learn, and finally have some loyalty.   Perfume publicity should choose a specialized media, such as higher circulation magazines which upscale consumer groups contact.  Chanel perfume's inherent noble feeling make it not suitable for the bombing of advertising strategy and a wide variety of stores sales promotion methods as close to the consumer the best too in the brand communication， but grasp the detailed images of the terminal visual to be the brand's connotation, which realize the communication with the customers and drive sales.