Segmenting and Targeting Markets

Chanel's perfumes are targeted to different markets and they are all particular and irreplaceable.  Although this brand's perfume is mostly known for the collections. They have different line to offer to various markets. 

These lines are targeted to different markets.  Chanel's product mix have made them successful  because they are specially targeted to women who can afford it as a luxury brand.  The market segments for Chanel perfume are mostly the women who during 20 to 45 years old, and have higher income, they are young, rich, have received higher education, belongs to the highly educated high-quality community, and in the context of professional classes, by the majority of white-collar class, they attach importance to brand and brand culture.  Chanel's geographic segmentation is limited of the price.  Their store only located in the developed cities like New York, Paris, Hong Kong, Shanghai.  And some one the products don't sell in the online store.  Even that, the women still fascinated this brand and its products which no matter can they afford.

Developing and Managing Products

Mention Chanel no. 5, people is associated with the general, mysterious and sexy which keeping around for almost a century.  Continuous never fading aroma, constant attitude, become a century classic.  Market competition is brutal, any brand or product to in the fierce market even do better must have their own strong advantage.  The production process, from the natural scent of the flower is the essential "advanced selling point" in the eyes of outer perfume maker.  When a product has a good core competition points, you will need to use quality to support it, to maintain it, and will only be for a long time to promote product sales. Chanel capable of that, of course. CHANEL no.5 perfume bottle has a shape like gem cutting form of square bottle cap, transparent crystal shape, lines and agile, "CHANEL" and "N ° 5" black font rendering on white background, CHANEL no.5 perfume bottles of modern aesthetic feeling that it was elected in 1959 for outstanding contemporary art among the exhibits of the Metropolitan Museum in New York.  Ads for Chanel no. 5, has been pegged to the sexy beauty.  In 1930, Chanel invited the famous photographer Horst picture for 5 bottle;  In 1953, Chanel no. 5 become the first product to use television advertising; The new face of 1986 was young Carole Bo uquet.  Carole is the model as the French girl, and she filming ads for  Chanel until today.  Carole represents Chanel No. 5's luxury, beautiful, and the temptation, feelings, youth, modern...  In 2004, Chanel company signed Hollywood actress Nicole Kidman as the spokesperson of Chanel No.5.  Chanel company formulate a huge publicity plan, multi-level three-dimensional ads.  Including TV episodes, print ads, outdoor advertising and Internet advertising, etc.  The propaganda plan marked the first global online advertising for Chanel since 1986.  In 2007, Chanel to keep pace with the times, signed the famous actress Keira Knightley of "Pirates o f Caribbean".